This is a virtual conference programme dedicated to the denim industry. I developed this program with the marketing team during my time spent as a Jeanswear Product Manager in Santista/Tavex. Throughout these talks we exchanged knowledge with industry experts inside and outside Santista to learn more about different subjects such as trends, technology, innovation and sustainability. International guest companies performed during the program, as LECTRA, TRIBUTO LAB, and B CERTIFICATION.