DUO

Duo is a brand project in Buenos Aires made for the Gen Z target audience, who understand that the way we shop has to match with our ideals and values. As part of the BE DISOBEDIENT consultancy team, I coordinated the sustainable strategy for the brand. We worked with DUO’s team for two months. First, we incorporated principles about sustainability: Life cycle assessments and System thinking. Then, we focused on the collection, and together we developed changes in the supply chain that aligned with the main ideals of DUO.